This is a redesign of the Waitrose reduced sticker, aimed at promoting sustainable consumption and reducing food waste in a playful way. I had added a creative twist to the original sticker, which often carries a negative connotation, by incorporating a catchy slogan and playful illustration. The goal is to alleviate any feelings of shame or embarrassment associated with purchasing reduced products and encourage people to make more environmentally conscious choices. By repurposing a mundane object and using design to add value, this artwork represents a positive step towards a more sustainable future.